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May 31 2021

Moonlight Silver IQOS 3 DUO Limited Edition device and accessories.

From seeing the blooming of nature and gazing at the beauty of the night sky – a new season inspires for new adventures and new endeavors. And that means there is no better time than now to start your smoke-free journey or to give your IQOS 3 DUO a refresh.

The new IQOS 3 DUO limited edition and a vibrant range of accessories are here to make you feel special just in time for the new season.
This collection was dreamed up to celebrate the beauty of color contrasts created by nature that surround us everyday. From the vibrancy of daytime, to the stillness of night, this limited edition release captures it all.

The star of the collection is the IQOS 3 DUO limited edition charger and holder in a dreamy and delicate Moonlight Silver - a warm metallic finish with sparkling silver pigments coated with a soft-touch feel. The Moonlight Silver IQOS 3 DUO limited edition is available as a complete kit with charger and holder and is your perfect canvas for personalization.

This night-inspired IQOS 3 DUO wouldn’t be complete without day-inspired vibrant and audacious colors of accessories. Choose from a range of caps and doors that come in six vivid and glossy finishes: Aqua Blue, Tidal Blue, Wild Green, Cloud Pink, Sunrise Red, and Sunset Lavender. These bold shades of the accessories inspired by the beauty of nature are perfectly striking against the serene glimmer of the Moonlight Silver IQOS 3 DUO device. Create your own perfect match to reflect your personality with color combinations that express your mood this season. 

Discover the beauty of the Moonlight Silver IQOS 3 DUO limited edition device and all the new vibrant color accessories. They are available exclusively at the IQOS Boutique at The Dubai Mall

*You will be redirected to The Dubai Mall website and leave our website when you click the link above.

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December 28 2020

IQOS vs. Electronic Shisha: Is IQOS an E-Shisha?

Find out the difference between IQOS and Electronic Shisha.

Many people often use the term Electronic Shisha to refer to e-cigarettes. In essence, Electronic Shisha (E-Shisha) and e-cigarettes function in similar ways. IQOS however, is different.
Is IQOS an Electronic Shisha?
We’ve heard this question time and time again – is IQOS an E-Shisha? 
The answer? While both options are smoke-free alternatives to cigarettes for adult smokers, the answer is no. IQOS is definitely not an E-Shisha! 

What are the differences between IQOS and E-Shisha? 
Here are all the important differences between IQOS vs E-Shisha. 

1. Technology. 
IQOS is part of a category of products that heat tobacco. These products utilize innovative tobacco heating systems, such as IQOS HeatControl™ to heat tobacco instead of burning it. In comparison, Electronic Shisha – also called E-shisha or e-cigarettes - work by heating and then vaporizing e-liquid. 

2. Tobacco. 
IQOS utilizes tobacco made of real tobacco leaves that are harvested, and then specially prepared and compressed into tobacco sticks, called HEETS. The precise heating of these tobacco sticks works to deliver tobacco taste, and at the same time, does not burn tobacco. HEETS are not risk free. They are addictive and contain nicotine because it is naturally occurring in tobacco. On the other hand, Electronic Shisha do not utilize real tobacco; instead, they utilize e-liquids available in a variety of flavors at e-cigarette shops. E-liquids come with or without nicotine.  

3. Experience. 
IQOS provides real tobacco taste and experience. HEETS are designed to last around 14 puffs, which is around the same amount of time as a cigarette. Electronic Shisha, however, offer a completely different experience than heated tobacco, due to the usage of e-liquids. 

4. Product variety. 
Currently there are different IQOS tobacco heating devices  – such as, IQOS 3 DUO and IQOS 3 MULTI. IQOS 3 DUO devices have a separate Holder and Charger, while IQOS 3 MULTI devices have those components integrated as an all-in-one device. These different options allow IQOS adult users to select what suits them best.

IQOS is not an E-shisha
IQOS is not an Electronic Shisha, IQOS is a better alternative to cigarettes. It is known that the majority of harmful chemicals in cigarette smoke comes from burning tobacco. Unlike cigarettes, IQOS does not burn tobacco and therefore produces no smoke. Switching completely to IQOS is a better choice for adults smokers who would otherwise continue to smoke. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes*.

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. 

*Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk. 

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Why adult smokers are making the switch to IQOS?

December 28 2020

Why adult smokers are making the switch to IQOS?

The IQOS tobacco heating system is a better alternative for adult smokers because it delivers tobacco experience without smoke, ash and cigarette smoke smell.

The heating of tobacco releases real tobacco taste and nicotine that allows adult smokers to experience tobacco without combustion. So it’s no wonder that the IQOS tobacco heating system, also known as “heat-not-burn”, is becoming a common alternative to smoking among adult smokers, as it delivers tobacco experience without smoke, ash or cigarette smoke smell. IQOS is the #1 tobacco heating product* and thousands of adult smokers around the world make the switch to IQOS every day**.
 

What’s more, IQOS is less likely to bother people around you, as it produces no smoke. It also leaves less lingering smell on hands, clothes and hair compared to cigarettes. All these features make IQOS a better alternative to cigarettes and the reason why more than 12.7 million adult smokers have already chosen to switch to IQOS and leave cigarettes behind***. 

*Source: PMI global estimate of total In-Market Sales of Heated Tobacco Units as of December 2019. (excluding China and US). 
**Source: Status as of December 2019. Exclusive Heat-Not-Burn users that are using PMI HeatSticks for at least 70% of their past-7 days heated tobacco consumption. PMI Financials or estimates, IQOS user panels and PMI Market Research.  
***Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of December 2020. IQOS users who have completely quit cigarettes and for whom HeatSticks represent more than 70% of their past 7-day tobacco consumption.

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What is IQOS HeatControl™ Technology

December 28 2020

What is IQOS HeatControl™ Technology?

IQOS heat-not-burn devices heat tobacco instead of burning it to release tobacco taste with no fire, no ash and less smell than cigarettes. 
Read on to find out more about IQOS HeatControl™ Technology.

The idea of heating tobacco instead of burning it has been around for some time. After years of research and development at Philip Morris International (PMI), it finally came to life, offering an innovative alternative to traditional cigarettes for adult smokers who would otherwise continue to smoke or use other nicotine products. 

A cigarette has to be lit in order to be smoked. It burns at 600°C at the tip of the cigarette, but can reach above 800°C during a puff. It is the action of burning that releases most of the harmful and potentially harmful chemicals into the smoke that is inhaled by a smoker. 

On the contrary, PMI’s heat-not-burn device IQOS heats up processed tobacco at temperatures of up to 350°C, releasing tobacco taste with no fire, no ash, and no smoke. 
Another feature of IQOS is that since it produces less smell than cigarettes, it is less likely to bother people around you. By heating tobacco instead of burning it, IQOS does not produce second-hand smoke and emits on average 95% lower levels of harmful chemicals compared to cigarettes*. It is important to say that it does not necessarily equal a 95% reduction in risk and IQOS is not risk-free.
There are many heat-not-burn products out there, but IQOS is the number one tobacco heating product in the world**. Equipped with the innovative HeatControl™ Technology, IQOS heats tobacco up to 350°C without burning it. This delivers a high quality tobacco experience, without any fire or ash and with less lingering smell on your hands, hair and clothes than cigarettes. 

*Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). 
**Source: PMI global estimate of total In-Market Sales of Heated Tobacco Units as of December 2019 (excluding China and US). 

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December 9 2020

The moment is now to strike a balance in style

The Frosted Red Limited Edition adds a chromatic touch to your IQOS experience. Exclusively available at the IQOS Boutique at The Dubai Mall, this limited edition introduces you to an unexpected but strikingly balanced new combination of looks and styles for unique moments.

Style and feel, reimagined

Real tobacco experience with no smoke, no ash and less smell. All this with the option to shine in new colors with the new limited edition IQOS 3 DUO Frosted Red. The first ever IQOS customized so red and blue bring out the best in each other.

Warm and cool, working in tandem

Colors come in two categories: warm and cool. The former (which includes reds, oranges, and yellows) is energetic in nature, while the latter (comprised of blues, greens, and purples) feels more tranquil. The yin and yang of the color world, warm and cool tones are like a seesaw—seamlessly offsetting one another for an effect that’s one part stimulation, one part peacefulness.

Its beauty is yours

Inspired by the harmony of color, IQOS 3 DUO Frosted Red is designed with two tones in one. Together, its warm, rich red and cool icy blue produce a stunning duality - the perfect pair in a single, stylish package. Because the moment is now to amplify your style.

Click here to watch the video

Limited Edition Icy Blue Collection – Gift yourself

The Icy Blue collection of blue caps, door covers and sleeves can complement any IQOS 3 or IQOS 3 DUO device. In this holiday season, embrace these unique tones and combinations and shine in new colors. Be the first to discover this new Collection at the IQOS Boutique at The Dubai Mall.

The moment is now for the gift of a better choice

We don’t forget our loved ones*. They give us inspiration to make better choices. Whether we’re reunited or apart for the holidays, those bonds can inspire us to make a positive change.​ Help your loved ones* leave cigarettes behind with IQOS. The moment is now to say goodbye to ash, cigarette smoke smell and smoke. The moment is now to give the gift of a better choice than continued smoking. ​​

Gift cards available exclusively at the IQOS Boutique. 

Important information: IQOS is not risk-free.

Be the first to discover this new collection at the IQOS Boutique at The Dubai Mall.

 * Legal age (18+) smokers who would otherwise continue to smoke.

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October 14 2020

IQOS 3 DUO LUCID TEAL LIMITED EDITION

The Lucid Teal Limited Edition brings a touch of sophistication to your IQOS experience.

Exclusively available at the IQOS Boutique at The Dubai Mall, this limited edition introduces you to new combinations of looks and styles for different moments. 
 
Style and feel, reimagined
Real tobacco experience with no smoke, no ash and less smell. All this with the option to highlight your style with the new limited edition IQOS 3 DUO Lucid Teal. The most elegant color yet, Lucid Teal fuses blue, green and silver tones. 

More than meets the eye
The most popular mineral used to make teal-colored jewelry is Amazonite. Its striking color has long seen it associated with vibrancy and harmony, inspiring quiet reflection. Its name was coined because its lifelike shade and texture evokes the richness of the Amazon rainforest.

Limited Edition Iridescent Accessories Collection – Own Your Style
To help you match your look to every moment, we have also brought to you the beautifully vibrant Iridescent Collection of accessories. Consisting of four door covers in vivid hues - Ultraviolet, Aquamarine, Sunrose and Twilight - the Collection can turn any IQOS 3 or IQOS 3 DUO device into a style statement. 
So go ahead and match - or perhaps mix - your IQOS accessories. 

Be the first to discover this new Collection at the IQOS Boutique at The Dubai Mall.

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September 7 2020

IQOS BOUTIQUE OPENING AT THE DUBAI MALL

The first IQOS Boutique in the GCC is now open!

Inspired by the harmony found in nature and brought to life in an elevated simplicity, the IQOS Boutique offers personal and memorable experiences that will connect you with the IQOS brand world on an emotional level. It’s all about a journey of discovery into our IQOS smoke-free products and the science and technology behind them.

The IQOS Boutique hosts the full range of our IQOS products, including the latest IQOS devices, hundreds of customization options through a vast variety of IQOS accessories of colorful caps, door covers, folios and more, and the full assortment of HEETS. The IQOS Boutique also carries exclusive product offerings from IQOS and offers in-store experiences and services tailored around your needs. The latest addition to the IQOS Boutique portfolio assortment is the new and exclusive HEETS DIMENSIONS collection.  

In our IQOS Boutique, you will find a welcoming environment and will get the chance to experience a high level of attention and care, delivered at the highest standards. Our ambition is to ensure that adults who would otherwise continue to smoke can have a great discovery experience with IQOS, which includes familiarizing themselves with the product and its technology, getting assistance with a product demonstration, receiving customer care services for the IQOS devices, and many more.

The high level of attention and care that we devote to our consumers equally extends to our IQOS Boutique staff. We have implemented rigorous hygiene procedures that include the professional sanitization of the entire IQOS Boutique and the regular cleaning of surfaces, payment terminals, counters and other frequently contacted areas. We also apply social distancing and our staff wears masks and gloves while at work.

We will be glad to welcome you to our IQOS Boutique. It is located in the southwest of The Dubai Mall, in the Fashion Avenue, on the 1st floor, unit FF-078 (show on map). And it is open as per the operating hours of The Dubai Mall.

 

 

Looking forward to meeting you there!

IQOS Care Team

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MRTP_News_Article

September 3 2020

The US Food and Drug Administration (FDA) decision: a new milestone for IQOS.

A key milestone: the FDA concludes that switching completely to IQOS reduces your body’s exposure to harmful or potentially harmful chemicals*.

On July 7, 2020, the US Food and Drug Administration (FDA), a government agency responsible for protecting public health, made a historic decision concerning IQOS. It authorized IQOS and three HeatSticks variants, to be marketed in the US as a modified risk tobacco product (MRTP), with a reduced exposure claim.

IQOS is the first and only tobacco heating system that has completed the US FDA Modified Risk Tobacco Product application process, concluding that switching completely to IQOS reduces your body’s exposure to harmful or potentially harmful chemicals*.

The FDA’s decision came after several years of reviews of the scientific evidence available on IQOS.

After having reviewed the totality of scientific evidence available for IQOS, the US FDA concluded that:
IQOS heats tobacco but does not burn it.
The absence of combustion significantly reduces the production of harmful or potentially harmful chemicals.
Scientific studies have shown that switching completely from cigarettes to IQOS significantly reduces your body’s exposure to harmful or potentially harmful chemicals**.

The FDA’s decision shows that IQOS is a fundamentally different product compared to cigarettes. IQOS is a better choice for adults who would otherwise continue smoking. Unlike cigarettes, which burn tobacco, IQOS heats it instead. This significantly reduces the production of harmful or potentially harmful chemicals compared to cigarette smoke.

For the past 10 years, Philip Morris International built a team of more than 400 scientists and R&D experts and significantly invested towards one goal: creating an alternative to cigarettes for those adult smokers who want a better choice than continued smoking.

So Philip Morris International is proud to celebrate this milestone on its journey, and continue delivering on its promises.

Important information: IQOS is not risk-free. It delivers nicotine, which is addictive.

*Source: PMI 3-month reduced exposure studies conducted in Japan and the US in near real-world conditions. These studies measured exposure to 15 harmful chemicals, and compared the levels observed in smokers who switched to IQOS with levels measured in smokers who continued to smoke cigarettes. 

**Source: FDA’s marketing order for the IQOS system dated July 7, 2020.

 

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March 30 2020

IQOS Covid-19 Update

The health and safety of our community is important to us. With a sense of responsibility towards IQOS staff and customers, and with the aim of helping to prevent the further spread of COVID-19, we are taking all necessary precautions.

IQOS staff at IQOS selling stores is taking the necessary precautionary hygiene measures, including – among others – the use of disposable gloves and protective masks. 

IQOS devices will continue to be sold by the stores, regardless of the presence of IQOS staff. HEETS are available for purchase at a number of tobacco selling outlets across the UAE (key accounts, general groceries and petrol stations). In addition, you can purchase IQOS products online on InstaShop or Choithrams [specific geography].

If you purchase a new IQOS device in the absence of IQOS staff, or online, please register it here, by clicking on “MY DEVICES" in your account page after you log-in.

In case you need customer support or have any problems with your device, you can always contact us on IQOS page on Facebook or Twitter. The IQOS Care team will find the most suitable and viable solution to assist you.

How to sanitize your IQOS

Wipe the outside of the Charger, the Holder and the associated accessories with a wipe containing 62–71%  isopropanol. Dispose of the used wipes in a bin.

Next, thoroughly clean the inside area of the holder surrounding the blade and the whole cap with the dedicated IQOS cleaning tool and IQOS cleaning sticks. Dispose the used sticks in the bin.

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February 6 2020

IQOS vs E-Cigarettes – what is the difference?

IQOS and e-cigarettes are both smoke-free alternatives to cigarettes for adults who would otherwise continue smoking.

Both are electronic devices and do not generate smoke like cigarettes. But there is one feature that distinguishes IQOS from e-cigarettes: contrary to vaporizing an e-liquid, IQOS heats real tobacco, releasing a tobacco vapor with no ash, no smoke and less smell.

IQOS uses specially designed real-tobacco containing sticks, ultra-compact and precisely designed, which ensure a consistent and satisfying taste experience when heated with your IQOS device.

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This product is not risk free and is addictive.