IQOS is our innovative alternative to traditional smoking.


About PMI

IQOS belongs to Philip Morris International (PMI), one of the world’s leading tobacco companies. Innovation is in our blood – it all started with a dream to replace cigarettes with better alternatives. We found the best scientists, invested over 4 billion dollars and spent almost 10 years to perfect the IQOS design, science and technology that you know today. There are already over 5 million IQOS users worldwide, each having successfully switched to IQOS.

What is IQOS

How IQOS works

State of the art technology and pioneering science is the backbone of IQOS. We knew it would take a huge advancement to begin changing the future of tobacco enjoyment. And with IQOS, we’ve achieved just that. Through IQOS HeatControl™ Technology we are able to heat tobacco up to 350°C, without burning it. The result? The true taste of tobacco – no flame, no smoke, no ash, no fuss


Our IQOS family

You’ll find different models within our range – the IQOS 3 and IQOS 3 Multi. To get started, browse our range with the widest selection of accessories available.

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The IQOS 3 is a three-part system; with a holder, pocket charger and a HEETS tobacco stick. Place a HEETS tobacco stick into the holder, push the button and enjoy true tobacco taste. Once you are done, place your holder back in the pocket charger and a few minutes later you holder will be charged, ready to go again.

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IQOS 3 Multi is an integrated pocket-size solution. A compact, all-in-one solution that enables you to have 10 back to back experiences before needing to recharge.


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Our HEETS tobacco sticks are specially designed for IQOS. Created with only the highest quality tobacco leaves to ensure a consistent and satisfying taste experience. There are a wide range of taste experiences to choose from.

Holder IQOS 3

This product is not risk free and is addictive.