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The science and vision behind IQOS

IQOS is the combination between science, technology and vision.

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Science

Philip Morris International (“PMI”) believes in science. PMI believes it can change the lives of millions of adult smokers, who would otherwise continue to smoke. To this effect, PMI has recruited scientists to work on an important idea: developing better alternatives to cigarettes that adult cigarette smokers can switch to if they don’t quit. Hundreds of scientists and engineers at PMI’s global Research and Development centers in Switzerland and Singapore have developed and evaluated IQOS, an innovative electronic device that heats and does not burn tobacco. It produces a tobacco vapor that delivers real tobacco taste.

Important Information: IQOS is not risk free.

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Scientifically evaluated

IQOS has gone through robust scientific assessments, including, to date, 18 non-clinical and 10 clinical studies involving thousands of participants.

The totality of evidence available shows that, while IQOS use is not risk-free, switching completely to IQOS is a better alternative than continuing to smoke cigarettes.

Do you want to find out why PMI came to conclude this? Learn more about some of the key pieces of scientific evidence on IQOS.

 

  Important Information: IQOS is not risk free

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Scientifically evaluated

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IQOS has gone through robust scientific assessments, including, to date, 18 non-clinical and 10 clinical studies involving thousands of participants.

The totality of evidence available shows that, while IQOS use is not risk-free, switching completely to IQOS is a better alternative than continuing to smoke cigarettes.

Do you want to find out why PMI came to conclude this? Learn more about some of the key pieces of scientific evidence on IQOS.

 

  Important Information: IQOS is not risk free

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Why is heating better than burning


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Technology – the world revolves around it. Over the years, it has radically changed our lives for the better. The way we work, the way we communicate, the way we travel.

By combining science and technology, PMI developed a better alternative to continued smoking.


IQOS is changing for the better the way adult smokers, who would otherwise continue to smoke, can experience tobacco.


IQOS is a better choice than continued smoking for the simple reason: IQOS is equipped with the IQOS HeatControl™ Technology that heats tobacco and prevents it from burning.

 

  Important Information: IQOS is not risk free

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NA

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NA

Heating technology

When a cigarette is lit, the tobacco burns at temperatures of around 600°C. This burning process generates smoke and ash; when an adult smoker takes a puff, the temperature rises above 800°C at the burning tip.  

Cigarette smoke is a complex mixture of over 6000 chemical substances, around 100 of which have been linked to smoking-related diseases by public health authorities. 

IQOS HeatControl™ Technology heats tobacco to a lower temperature (less than 350°C), ensuring that combustion does not occur. Because there is no combustion, IQOS does not produce smoke. It generates a tobacco vapor that brings you a high-quality tobacco taste experience with no ash, no smoke and less smell.

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Science machine

Did you know that PMI has created a machine to show the significant differences between smoke produced by burning tobacco in a cigarette compared to the tobacco vapor generated when tobacco is heated in IQOS?

Switching to IQOS

PMI’s studies show that the tobacco experience of those who switched completely to IQOS is comparable to that of those who continued to smoke cigarettes*.

IQOS is not risk free and delivers nicotine, which is addictive. The best decision any smoker can make is to quit tobacco and nicotine use altogether.

 

*3-month clinical study conducted in US and Japan with 160 adult smokers each, under near real-world conditions.

 

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This product is not risk free and is addictive.