Real tobacco experience
HEETS made for IQOS
IQOS and HEETS are the ideal combination
to experience the real taste of tobacco.
What are HEETS?
HEETS offer a modern twist on tobacco classics offering a range of taste experiences from rich to refined, including tobacco with menthol and new aromatic tobacco blends to satisfy every taste palate.
A new tobacco taste experience
When HEETS are used with IQOS, tobacco is not burnt, but heated. HEETS release a real tobacco taste that is different and less harsh, than what you are used to with a cigarette. During IQOS use there is no smoke, no ash and less smell than cigarettes. Smokers who have switched to IQOS say that there is less unpleasant feeling and aftertaste left in their mouth compared to after finishing smoking a cigarette.*
IMPORTANT INFORMATION: IQOS is not risk free. See important Information page.
* Source: Online survey conducted by third-party research agencies in 2015, 2016 and 2017 among 3.344 IQOS users in Japan, Switzerland, Italy, Romania and Russia.
Tobacco taste
To create HEETS sticks and bring you a high quality tobacco taste experience, Philip Morris International uses the latest in design, materials and technology innovations. HEETS features a clever construction that consists of 5 parts, each with a very special function.
Find your preferred flavour
How HEETS are made
Tobacco in every HEETS stick is prepared using a processing method called ‘cast leaf process’ to optimize the tobacco for heating.
The tobacco leaves are grounded into powder and reconstituted into tobacco sheets. These sheets are crimped and made into a tobacco plug which, combined with all the other parts, creates a HEETS stick.
From the farmer to the consumer. The journey to offering you this experience has a lot of tiny steps. It begins with farmers who care deeply for their crop, from America to Mozambique, Italy to Indonesia - they know their soil, the weather, the seasons - they are up at dawn and with their crop all day long.
From the farmer to the consumer. The journey to offering you this experience has a lot of tiny steps. It begins with farmers who care deeply for their crop, from America to Mozambique, Italy to Indonesia - they know their soil, the weather, the seasons - they are up at dawn and with their crop all day long.
It takes years of experience to master the art of blending which consists of knowing individual tobacco profiles by heart and the synergies that can be achieved when combined to create the flavors that you love.
It takes years of experience to master the art of blending which consists of knowing individual tobacco profiles by heart and the synergies that can be achieved when combined to create the flavors that you love.
They are the beating heart of this industry – the toil and grit and determination needed to work the lands is not to be overlooked.
The master blenders of Philip Morris International sample tobacco from around the world, selecting the best tobacco origins and qualities giving the attention and care to the tobacco aroma and taste profiles.
They are the beating heart of this industry – the toil and grit and determination needed to work the lands is not to be overlooked.
The master blenders of Philip Morris International sample tobacco from around the world, selecting the best tobacco origins and qualities giving the attention and care to the tobacco aroma and taste profiles.
From the farmer to the consumer. The journey to offering you this experience has a lot of tiny steps. It begins with farmers who care deeply for their crop, from America to Mozambique, Italy to Indonesia - they know their soil, the weather, the seasons - they are up at dawn and with their crop all day long.
They are the beating heart of this industry – the toil and grit and determination needed to work the lands is not to be overlooked.
The master blenders of Philip Morris International sample tobacco from around the world, selecting the best tobacco origins and qualities giving the attention and care to the tobacco aroma and taste profiles.
It takes years of experience to master the art of blending which consists of knowing individual tobacco profiles by heart and the synergies that can be achieved when combined to create the flavors that you love.
