A real alternative to cigarettes.

Is IQOS an e-cigarette ?

IQOS is not an e-cigarette. While both IQOS and e-cigarettes are electronic devices that do not produce smoke, there is one main aspect that differentiates IQOS from e-cigarettes: IQOS heats real tobacco, while e-cigarettes heats liquid. 

IQOS heats tobacco evenly to ensure a consistent taste, from the beginning to the end of each experience.

This is the reason why the majority of adult smokers who switch to IQOS completely quit cigarettes.*

*PMI financials or estimates, IQOS user panels and PMI market research.


This product is not risk free and is addictive.